Background
Visiku is a securities crowdfunding platform that connects micro, small, and medium enterprises (UMKM) with investors. Operated by PT Amantra Investama Indodana, Visiku facilitates funding solutions for UMKM, enabling them to expand and develop their businesses. Through this platform, businesses can offer securities such as shares or debt instruments to potential investors, who in return gain ownership in the form of shares or bonds.
Core Problem
There were some shortcomings in the previous version impacted the effectiveness from front end perspective:
Goals
To address the identified problems, several key goals were established to guide the redesign and development process:





Result
The redesign and restructuring of the website led to several impactful improvements: